With Clarity you have instant access to a wealth of up-to-date information about your customers. Rather than searching through filing cabinets or locating the right Microsoft Excel spreadsheet, simply find exactly the data you need in seconds.
Whatever you need to know about a customer – from the last time you spoke to them to the current status of their order – is stored in Clarity. Need to see how much they’ve spent in the last six months? No problem. What about how much of that was profit? Done.
With the information stored in Clarity CRM you can tailor your communications based on a potential customer’s specific industry, location and point in their customer journey.
When you add a new customer to the system, you can record what attracted them to your company. Was it a magazine advert? A direct mail campaign? Or a cold call? When it comes to planning marketing spend, this data is gold.