Data cleansing – why is it important?

Data cleansing allows for improved decision making in business Data cleansing is the process of changing data to make sure it is accurate and correct. A recent article published by data experts Experian highlights the importance of maintaining data quality which helps businesses to make better choices and see significant cost savings. Data sets can […]

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Big Data – how to grow your business with it

Big Data if used correctly can help you to improve sales, marketing and reducing operational costs that could otherwise prove expensive Big Data relates to large data sets that can be analysed to reveal trends and associations, especially relating to human behavior. Businesses often evaluate data to improve operational efficiencies to boost profitability without having […]

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